Tuesday, December 11, 2012

Another Art Show How To (or this is how I did it; packaging edition)

If you're just finding this post and haven't read my previous post where I focus on creating an eye catching display using mostly materials I already had on hand click here and catch up. I'll be adding a link there to this post so you'll be able to find your way back.

The drawers we used for display, the one in front is
filled with our ornaments, tissue
and our packaging
So while I was spending the last few years making mental notes about the best ways to do a craft/ art sale some pretty cool ideas were filed away in the back of my head. One of my favourite blogs from an artist who has some pretty fantastic ideas and tutorials for this type of stuff/ not to mention just in general is ArtMind. She's posted tutorials on making your own scratch cards, contemporary price tags, adding your brand to your packaging and of course recycled bags. Mitzi of Artmind is someone who I would love to emulate. She spends her days being super creative and artistic, she's major organized and she loves sharing her ideas.

Our folded envelopes and Tissues
While I was sitting down on the computer to find her tutorial on making the recycled bags (which is something that I will be using in future, when I have way more time and a lot more energy to plan for a show) I started to think about other options that would be less time consuming, use less materials to create and would be self contained. Add in the Peanut's recent obsession with origami and I decided to look up folded envelopes as an option for creating packaging. I came across a tutorial for a simple origami envelope that was self contained, required less than half a minute to do for each envelope and was self closing.

I played around with different paper sizes to get the best package size and decided to use the holiday themed scrapbooking paper I had got on sale last year and that full 12"x12" sheets that were the best bet. They were a little bigger than the ornaments but if I was factoring in tissue to cushion the glass and business cards the larger envelope was the way to go. Also using a full sheet meant I wasn't spending my time measuring and trimming paper before getting down to the business of folding.

Detail of the branding we attached to each envelope
The packages we wrapped our ornaments in looked elegant and charming which fit with our branding and were eye catching to boot. I wrapped each ornament in it's own envelope so that they could be given away as gifts without further need for wrapping. They will look beautiful placed on a tree branch filled with our ornaments or another charming little gift. I used the clear ink jet sticker sheets to print off our shop name and web address and attached them to each envelope as well so the person who bought the ornaments has another reminder to check out our online shop and the person receiving the ornaments can check us out too. One of my customers even asked if I was selling the envelopes which may not have been a bad idea...

To keep the ornaments safe once we sent them off with new owners (to be hung on trees, attached to floral arrangements or gifted to someone special) we used gift wrapping tissue paper from the dollar store. Also from the dollar store we picked up a booklet of receipts to give to customers as well as a decorative book to collect names and email addresses to use in future marketing.

 Next post will talk a little about money and payment options. 

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